Struktur Society
UNSTRUKTURED with Michelle Rose and Bob Smith
Struktur Podcast Ep. 2: Martina Brimmer, CEO, Swift Industries
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Struktur Podcast Ep. 2: Martina Brimmer, CEO, Swift Industries

Revisit this episode from the original 2016 Struktur podcast.

Join us as we revisit the unearthed first episodes of the Struktur podcast, remembering the pre-pandemic world of active outdoor design with words of wisdom from the professionals who drive the industry. In this episode we talked with Martina Brimmer, now the CEO Swift Industries.

With a background in small-scale agriculture and a drive to create, Martina Brimmer guides a small dedicated team making bicycle bags in Seattle, WA. She explains her evolution from maker to designer, and how that identity affects the products that Swift makes, and the community they’ve grown. A strong punk-rock culture gives Martina and Swift Industries a unique place in the soft-goods industry, and the guts to launch her company during the height of the past recession.

Swift Industries

Music: We Are; by a ninja slob drew me

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