Join us as we revisit the unearthed first episodes of the Struktur podcast, remembering the pre-pandemic world of active outdoor design with words of wisdom from the professionals who drive the industry. In this episode we talked with Trent Bush, longtime design leader and culture creator in the skate + snow space. From Twist, Burton and Analog, Fenix Outdoor, Mountain Hardwear, to Black Diamond and more, Trent has now poured his decades of passion and expertise into founding Artilect Studio.
Trent Bush has created a design practice out of a lifelong obsession. As a child of the 70s and 80s in Boulder, Colorado., he grew up skateboarding and snowboarding. Inspired by the early DIY culture, Trent and a small crew founded Twist, a snowboarding brand that gave them room to experiment and cut their teeth while building their brand. After growing it to #2 in their category, the brand collapsed after their investor and distributor pulled out in the wake of the financial crisis in Japan.
Trent headed east to join Burton, and has since gone on to design with the most recognized brands in the business.
His experience and knowledge transcends what we can fit into one episode, so stay tuned for more from Trent in a later episode!
Music: We Are; by a ninja slob drew me
Struktur Podcast Ep. 7: Trent Bush, Founder, Artilect Studio