Welcome to the UnStruktured Podcast.
In this episode I talk with Creative Director and Graphic Artist Allison Ross, Founder and Janitor at Yesterday.
Allison's passion for good people, social purpose, and creativity with a healthy dose of humor has led her to work with some of top design firms and cutting edge brands in the industry.
We'll dig in to the career path that led her to run her own business, what she learned about remaining true to herself, the importance of going above and beyond the call of duty, and why her motto is “friends don’t let friends create boring meaningless shit”.
Allison Ross
Allison is a creative director and visual artist with over 15 years of experience helping brands step up and shift culture for good.
Allison spent nine years at JDK Design, starting as a designer and rocketing up to design director. While at JDK, she worked with serious culture shifters like Burton, Nike, lululemon, Seventh Generation, and Planned Parenthood.
After leaving JDK, she spent two years as the Creative Director at Nau—a brand driven by the marriage of style and substance, fashion intertwined with sustainability and soul. Because she was on the leadership and senior management teams at nau, she was able to dive deep into retail, wholesale, e-commerce, supply chain, marketing, and learn from the inside what leading a brand really means. What she learned above all else is leading a brand is no joke, but that’s no excuse to be timid or safe.
She then spent 4 years as the head of creative at BBMG, a branding and social impact studio. While at BBMG, she worked with brands like ASPCA, OceanX, Taco Bell and Estée Lauder to find new and authentic ways to communicate and operate with the health of humanity at its core.
In 2020, Allison launched the branding consultancy Yesterday, a collective of creatives and strategists challenging the old-school approach to branding. Allison’s motto is “friends don’t let friends create boring meaningless shit” which has helped her build strong relationships with the right clients, and has done a great job at keeping the less-right ones out.
© StrukturSphere llc 2023. Music by Greg Brace Music.
USTRUKTURED 03 Part 1: Allison Ross, No Boring Meaningless Sh*t