Worth Making™ is a monthly live conversation series (recorded as a podcast) about the architecture of a creative life... the invisible scaffolding that helps you stay true to your work and support yourself in a shifting economy.
Hosted by Karuna Scheinfeld, Allison Ross, and Struktur Society founder Michelle Rose, each gathering is candid, specific, and human: a blueprint-meets-backstage-diary conversation about what’s usually offstage... money, time, boundaries, support, identity, and the tradeoffs that shape the version of “success” people see from the outside.
This is about building a life with creative meaning: how you keep faith with your vision, care for your people (and yourself), and design structures that make the work possible over years, not just seasons.
In this launch episode, our hosts step up to the plate and begin by interviewing each other…. digging into the start of their creative careers and landing in the present day. Allison, Karuna and Michelle share a similar-but-distinct path of corporate climber to independent leader. Covering work, money, time, relationships, and identity, this is the beginning of their exploration of how creative leaders construct a creative life.
KARUNA SCHEINFELD
CEO and Co-Founder of Four Objects, Karuna Scheinfeld has been creating clothing for over 25 years.
She started out as a Designer, working for a wide variety of brands from Alexander McQueen to Abercrombie & Fitch, working across the globe as a Design leader from New York to Italy to Canada. She recently returned to Brooklyn from Toronto where she was VP of Design at Canada Goose and Chief Product Officer at Roots.
Karuna is a passionate creator, leader and thinker, always in pursuit of the perfect nexus of function, quality and beauty.
ALLISON ROSS
Allison is a creative director and visual artist with over 15 years of experience helping brands step up and shift culture for good.
Allison spent nine years at JDK Design, starting as a designer and rocketing up to design director. While at JDK, she worked with serious culture shifters like Burton, Nike, lululemon, Seventh Generation, and Planned Parenthood.
After leaving JDK, she spent two years as the Creative Director at Nau—a brand driven by the marriage of style and substance, fashion intertwined with sustainability and soul. Because she was on the leadership and senior management teams at nau, she was able to dive deep into retail, wholesale, e-commerce, supply chain, marketing, and learn from the inside what leading a brand really means. What she learned above all else is leading a brand is no joke, but that’s no excuse to be timid or safe.
She then spent 4 years as the head of creative at BBMG, a branding and social impact studio. While at BBMG, she worked with brands like ASPCA, OceanX, Taco Bell and Estée Lauder to find new and authentic ways to communicate and operate with the health of humanity at its core.
In 2020, Allison launched the branding consultancy Yesterday, a collective of creatives and strategists challenging the old-school approach to branding. Allison’s motto is “friends don’t let friends create boring meaningless shit” which has helped her build strong relationships with the right clients, and has done a great job at keeping the less-right ones out.
MICHELLE M. ROSE
Michelle Rose is a fashion designer, martial artist, musician, writer, podcaster, mother, and lifelong connector of creative minds. With over 30 years of experience leading, mentoring, and training artists across disciplines, she’s carved an unconventional path shaped by resilience, curiosity, and creative vision.
Michelle’s journey began on a rough road… one that led her to the martial arts, where she found discipline, focus, and a deeper philosophy for living. She earned her fifth-degree black belt while putting herself through college, studying design and international business. That blend of grit and global thinking propelled her to the top of the outdoor industry, where she became one of the highest-selling designers at Columbia Sportswear and The North Face. Her work didn’t just move product, it moved people, redefining what performance apparel could look and feel like for women.
In 2013, she co-founded Struktur Event, the first design conference dedicated to the outdoor, active, and urban markets, a space built for professional growth, creative exchange, and community. Two years later, the original Struktur Podcast followed, extending those conversations into the digital realm alongside co-founder Sam Ward.
By 2021, Michelle had evolved the platform into Struktur Society, a creative hub that reflects her core belief: that artists, designers, musicians, and writers aren’t just makers… they are visionaries shaping the future. Struktur is her love letter to the creative path: nonlinear, bold, and deeply human.
